Tinted Glasses
This project reveals the truth about H&M’s green claims using
anaglyphic artworks and processes.
The project is displayed as an exhibition that consists of 3 anaglyphic animated screen installations and a video projection. The screen installations have a typographic approach to decode H&M’s false claims. The video projection shows the unreliable advertising messages that conflict with the true damage they do to the planet. Using a green lens, the claims and imagery appear clearly. Using a red lens, the truth is revealed.
Promotional posters, tickets and a mircosite presenting the exhibtion are documented alongside the exhibition images.
Link to Microsite: GARP Microsite (adobe.com)
The project is displayed as an exhibition that consists of 3 anaglyphic animated screen installations and a video projection. The screen installations have a typographic approach to decode H&M’s false claims. The video projection shows the unreliable advertising messages that conflict with the true damage they do to the planet. Using a green lens, the claims and imagery appear clearly. Using a red lens, the truth is revealed.
Promotional posters, tickets and a mircosite presenting the exhibtion are documented alongside the exhibition images.
Link to Microsite: GARP Microsite (adobe.com)